BRAND IDENTITY | ILLUSTRATION 

Walter's Tavern

Set in the heart of Queenstown, Walter’s Tavern needed a brand that felt cheeky, confident, and unmistakably local. 
At its core is a skiing kiwi bird, a playful nod to New Zealand’s national icon and alpine culture, surrounded by illustrated characters bungee jumping, dancing, and enjoying a drink. 
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A minimal logo, custom tartan pattern, and warm, heritage-inspired palette round out a brand that’s welcoming, characterful, and full of charm.