The Brand Party
Make an
entrance
Maybe you're opening a venue, launching a product or finally giving your business a look that feels like you. You need a brand with personality, and you need it soon.
I'm Justine, the designer behind Alphabetty. I create brands for hospitality, food and lifestyle businesses that look as good in the real world as they do on a moodboard. The Brand Party brings that approach into a clear, collaborative fortnight: we find your direction, build your identity and get the essentials ready for you to show the world.
A brand worth celebrating, created in 10 working days.
What's
included
-
Brand questionnaire and kickoff call
-
Two moodboard-led creative directions
-
Primary and secondary logos, plus a brand mark where it suits
-
Colour palette and typography
-
Supporting graphic elements, such as a pattern, illustration style or set of simple graphic shapes
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Photography moodboards
-
Nine Instagram launch tiles, editable in Canva
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Mockups showing your brand in action
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Two rounds of refinements per phase
-
A mini brand guide and organised final logo and graphic files
Investment: $3,800 + GST.
Need menus, packaging, signage, a website or social templates too?
We can plan those as a separate rollout once your brand foundations are in place.
How the party unfolds
01
Save
the date
We confirm the fit and scope, book your fortnight and get your agreement, deposit and questionnaire sorted before we begin.
02
Set the
scene
We talk through your goals, then I develop two creative directions. You'll choose the one that feels right and share your feedback at our agreed check-in
03
Bring
it to life
I build out your chosen identity, refine the details and show you how it could appear in the real world.
04
The big
reveal
You'll receive your style guide and final files, ready to start introducing your new brand. Cue the confetti.
Is this your kind of party?
The Brand Party is for founders who have a clear business idea, can make decisions promptly and want a thoughtful identity without a drawn-out timeline. It's especially suited to a new hospitality venue, food or drink product, event concept or lifestyle business getting ready to launch.
A brand worth celebrating, created in 10 working days.
Ready to make an entrance
Tell me what you're launching and when you'd like to share it with the world.
I'll let you know whether The Brand Party is the right fit and send through the
next available dates.
A few good-to-knows
Does the
two weeks include the questionnaire?
The two-week design period begins after your questionnaire and any existing content or assets have been supplied. We book a start date so we can both make space for the project.
Do I need to
be available during the fortnight?
Yes. You'll need to attend the kickoff and provide consolidated feedback at our agreed check-ins. Timely feedback keeps the project on schedule.
Will I have everything I need to launch?
You'll have the core visual identity, mini guide and final brand files. Production-ready menus, packaging, signage, websites and social templates can be added as a separate project.
What if I
need more changes?
Two rounds of refinements to your chosen direction are included. If you'd like to explore a new direction or add further rounds, I'll quote that work before going ahead.