Great Laugh in the Park

As part of the Sydney Comedy Festival, this free family event needed a vibrant and engaging visual identity that would capture the fun, energy and excitement of live comedy for younger audiences.

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A playful illustrated campaign was developed featuring a pair of cheeky kookaburras, Australia's natural laughers—as the heroes of the brand. Bright colours, bold shapes and whimsical details were used to create an unmistakably Australian identity that resonated with both children and parents.

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The result was a memorable and highly engaging campaign that brought the spirit of the festival to life and helped position the event as a must-visit family experience.