Specialty Donuts

A fresh new look for a brand that’s been serving up donuts since 1980.

​

Taking cues from the original branding including their much-loved donut character, we refreshed Specialty Donuts with a brighter, more playful identity that still feels familiar.

The new look was rolled out across the full brand, from signage and uniforms to coffee cups, menus, print and digital.

​​

We loved working alongside Stanley House Studios to give this much-loved local brand its next chapter.