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BRAND IDENTITY | LOGO REFRESH | WEBSITE | SIGNAGE

Specialty Donuts

From a 40-year-old brand lacking identity to a contemporary sensation, we gave Specialty Donuts a makeover that’s as sweet as their treats! 🍩✨

Drawing inspiration from the original branding—especially their beloved donut character—we carefully balanced nostalgia with a fresh, modern edge. The result? A fun, personality-packed brand that honors its heritage while feeling right at home in 2024.

Beyond a logo redesign and color palette refresh, we reimagined every touchpoint, from signage and uniforms to coffee cups, menus, and print assets. Every detail was thoughtfully crafted to bring the brand’s new essence to life.

We loved working on this transformation alongside the incredible team at Stanley House Studios, and seeing the brand come full circle was the cherry (or sprinkles) on top!

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