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BRAND IDENTITY | ART DIRECTION

Louey's 

Follow the warm glow and good vibes to Louey’s, an Italian-American-inspired bar and kitchen inside St Kilda’s iconic Espy Hotel. 🍕🍸✨

With splashes of neon, luxe red leather booths, soft lighting, and a disco ball that drops when the DJ turns it up, Louey’s is all about fun, food, and frivolity. The branding captures this electric energy—bold, playful, and effortlessly cool—creating an experience that’s as unforgettable as the venue itself.

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