BRAND IDENTITY | PACKAGING | ILLUSTRATION

Soebe

We’re thrilled to share the branding we created for Soebe—the go-to brand for stylish, functional bags and pouches designed for big, busy lifestyles.

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Inspired by carefree summer vibes, we brought their vision to life with a bold mix of bright colours, hand-drawn illustrations, playful patterns, and distinctive icons. The result? A brand bursting with personality, energy, and effortless style—just like the people who carry it.

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Soebe is here to make every day more fun, functional, and full of colour. ☀️🎒✨