Oh hey friends! Welcome to Kewpie – your one-stop shop for cheap eats, dope drinks and good times.
The branding is cheeky and bold. We took inspiration from the people of Fitzroy, classic Australiana, and old-school tattoos. The illustrations are drawn in a raw, graphic style to add a grungy element in contrast to the bright poppy colours.
Client: Australian Venue Co
Project: Branding / Illustration