Oh hey friends! Welcome to Kewpie – your one-stop shop for cheap eats, dope drinks and good times. 

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The branding is cheeky and bold. We took inspiration from the people of Fitzroy, classic Australiana, and old-school tattoos. The illustrations are drawn in a raw, graphic style to add a grungy element in contrast to the bright poppy colours. 

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Client:  Australian Venue Co

Project:  Branding / Illustration